“I started writing Mr. Co-Sell to share insights and help leaders navigate the vast and complex world of cloud, AI, and technology options with greater clarity and confidence.”
At heart, Mr. Co-Sell is a passionate technologist and advisor who thrives on collaboration across companies, platforms, and ecosystems to unlock the greatest possible value for clients. He believes the best outcomes happen when hyperscalers, software vendors, services teams, and business leaders align around shared success — not siloed incentives. Beyond structuring deals and funding strategies, he is committed to sharing insights from real-world projects and programs so IT and business leaders can learn from what’s working, avoid common pitfalls, and navigate similar challenges with greater clarity and confidence.
Why Mr. Co-Sell?
- Cloud providers want consumption.
- Software vendors want distribution.
- Services firms want execution.
- Partners want alignment.
And buyers? Buyers want results – without overpaying or navigating the maze blindly. When structured correctly, ecosystem dollars can reduce risk, accelerate approvals, and compound returns.
That’s what this platform is about.
- Turn marketplace dynamics into leverage
- Reduce upfront cost
- Unlock partner funding
- Get projects approved faster
Navigate with a vendor who actually knows how to work the ecosystem.
- Hyperscaler funding programs
- Marketplace incentives
- ISV co-sell motions
- Services alignment strategies
- AI investment economics
- Capital stack optimization
Our goal is to promote collaboration and help buyers use their entitlements intelligently. When structured correctly, ecosystem dollars can reduce risk, accelerate approvals, and compound returns.